The Nike SportBand is a device developed by Nike and Apple to spice up your workouts. At first, Nike only used the iPod as a means of synchronization. They have now also launched this SportBand to carry out the same functions without the need to take your iPod while you run.
So if you want to start enjoying the benefits of your new SportBand, download and install this application before you go running, set the SportBand, go for a run and afterwards, connect via USB to synchronize your SportBand workouts with the NikeRunning site.
You will find a guide for the Nike SportBand here where you can find information explaining how to use SportBand and the program.